News; SEO Website Optimization

Definition of Website Optimization

Web site search engine optimization is the search criteria according to design websites, thus enhancing targeted keywords in the search engine rankings, so that potential customers through targeted keywords in the search engine can search the site to enhance the effect of search engine marketing.

Website Optimization by the Web site features, site structure, page layout, content and other elements of rational design, website content and functionality makes the form of user-friendly and easy to promotion of the best results, give full play to the value of network marketing website. Meaning of specific performance in three aspects: the user optimization, network environment (search engines) optimization, and operation and maintenance of the web site optimization

User optimization: optimal design through the web site, users can easily browse the site information, use web services. Specific performance is: the user demand, to facilitate site navigation, page download speed as fast as possible, and reasonable page layout for saving, printing, forwarding, web site informative, effective and help users to trust. Search engine optimization: to promote the site through a search engine perspective, the optimized design of website makes the search engine successfully crawl the site's basic information, when users search through a search engine, the companies expect the web page of information appears in the ideal location, users can find relevant information and generate interest, so click on the search results and to obtain further information on site until a real customer. Optimize the performance of the network environment, the form is: for Search Engines (Search Engine Optimization), Internet marketing website to facilitate the accumulation of resources (such as exchange links, swap ads, etc.).

Optimization of operation and maintenance of the site: site operations personnel to facilitate site management and maintenance (daily information updates, maintenance, revision upgrade), is conducive to the application of various Internet marketing methods, and can accumulate valuable Internet Marketing resources (access to and management of registered user resources).

The main work of SEO by understanding how search engines crawl the Internet, all kinds of pages indexed and how to determine how their search results to a specific keyword rankings and other technologies related to the optimization of the pages to make it to improve search engine ranking to improve site traffic, and enhance the site's ability to sell or promote the technical ability. Such as: META tags for search-based search engine, set in the META tag keywords and site description and effective for content-based relevance-based search engine spider, then by adding a keyword density of pages, or A search engine designed specifically for easy retrieval of the page.

1, frame layout and page optimization Website building guidelines: quick and easy, speed priority, the value of content. Make a site to meet customer needs and win praise. First put itself in the position of the viewer, then rational design page layout.

HTML source code to adhere to the principles of streamlining, the code reflects the most with the least content. Avoid extensive use of pictures or web pages and other Rich Media Flash format, but not the text information can be retrieved; page without a title, or title does not contain a valid key words; page Key words in the body less effective; site navigation system to search engines "read"; a large number of dynamic pages for search engines can not search; not other search engines have been included in the website link; site flooded with spam to deceive search engines, such as the "transition page", "doorway" pages , color and background color of the same text, etc.; website contains links to many errors. Avoid the use of frames or inline frames, have to use technology as concisely as possible. Web site design simple, as far as 3-layer nested form below the page content should be less text and more pictures, text, key words remain below 8%, image files as small as possible, to avoid the application of a large number of ALT attribute description. News link list or the content within, to avoid abuse TITLE title, such as: air yeezy shoes ALT images can be described as: alt = "air yeezy shoes".

Descriptive text should be simple, full-page description should not be too much inside the picture to keep below 20%.

2, features an easy combination and use of

Website to raise the status of the customer in mind, it must have a sound, efficient function. Customer focus, customer service, this is the purpose of each site. Web site content to be valuable, enabling visitors to find value in what stations, therefore, content is the key. With powerful functions, fast and convenient operation, saving time for the viewer, that is, for the site to expand the market.

Taboo: contains a lot of floating ads and spam. This is a common problem of many sites, open sites, full of advertising, to allow customers to accept mandatory to allow customers to generate hate.

Site can not do without advertising, how advertising and does not reflect the impact of the value of sites proposed: one site can open advertising pool, will need to put together the ad. On the other hand can be placed separately to avoid the visitors opened the home page is overwhelming to see the ads, put as little as possible, a fixed ad position. Insist on not more than 5 home advertising, advertising media website for discretion. Do not do a lot of advertising to advertising, to grasp scale, effect will be better.

3, management, maintenance and content updates Improve the management and timely updates to keep the content of the novel, to ensure that visitors to have received. Our goal is customers, not Search Engine.

(1), website maintenance and management system with intelligent update for the site for regular and occasional maintenance.

(2), the site revision upgrade, replacement style, face color page updating. Planning marketing actions to attract more visitors.

(3) organization web site maintenance personnel and network editing, timely release of information, sub-section responsible for publishing debugging system information to customers faster Post.

(4), correct the error, the error page carefully to find connections and content errors, discovered promptly corrected. Check the validity of the connection time is necessary, the error connection will affect the viewer's emotions.

4, further optimization for search engines Why SEO, SEO in order to better serve visitors, service seekers, not simply for search engines. SEO's goal is to further achieve promotion, allow customers to quickly find you. Search engine optimization must adhere to the principle of proportionality, to facilitate customer objectives, the optimization can not be blind, blind optimization would be viewed as cheating. Website Optimization Suggestions

(1), the css and javascript to external files to separate.

(2), coding with xhtml pages, abandoned the traditional Table layout mode, remove the page in the font / bgcolor tags and other formatting control.

(3), using HTML, try to simplify your code, make page size smaller. Try to form separate page, if necessary, the entire contents with a TABLE to put together, TABLE nest not more than 3 layers.

(4), the rational use of the image alt tags, page keywords to describe the proper use of images, this can increase the page's keyword density.

(5), as little as possible to use javascript to do with the content-related matters, do not use javascript to implement site navigation, do not use the FLASH demo, etc. Home.

(6), keywords appear as the title of the page TITLE tag.

(7), the rational use of appropriate labels, reflects document structure. Institute of use to streamline the code, such as: "" This sentence could be reduced a lot of code duplication.

(8), customer-focused, do not violate the relevant rules of search engine based on the error can also customize the 404,500 pages and so on, to avoid an error when browsing to access the pop-up boring blank page, also can customize the friendly Tips page.

In summary, site optimization philosophy is to operate from the site throughout the construction process of a concept, website optimization is a strategy to integrate the work site for the further promotion play a multiplier effect, so that more customers faster find you, as the site for sustainable benefits. Therefore, the site of sustainable and healthy development is the core of a successful web site.

Source: http://www.dunkpick.org